Elina's
about.
The project aims to craft a warm and personal brand for Elina’s, a confectionery led by Eliandra. The visual identity was designed to capture her personality and her passion for handmade sweets, blending affection, creativity, and authenticity. Through a delicate illustrated portrait, the brand becomes a genuine reflection of Eliandra herself, friendly, inviting, and full of charm. Embodying the sweetness and care present in every creation.
challenge.
The brand draws inspiration from the Rubber Hose illustration style, the first standardized animation style in the American industry, to highlight its signature product: cookies. Since the recipe itself is a classic of American tradition, this aesthetic choice reinforces the nostalgic connection to its origins. While the style evokes the charm of early animation, the brand’s design incorporates timeless traits, balancing vintage appeal with a fresh, contemporary spirit. Through this fusion, Elina’s celebrates both heritage and creativity, giving a nostalgic favorite a modern and delightful expression.
