about.
The project aims to create an authentic and engaging brand for a rock bar, capturing the vibrant and nostalgic essence of the atmosphere. With more than 90 years of history, Bar Central seeks to renew itself with a new identity while preserving its essence.
challenge.
The brand should unite generations by creating an identity that speaks to both the older audience, who carry the nostalgia of classic rock, and the younger audience, who connect with its timeless energy. Nostalgia will serve as a core pillar, bringing back visual and sensory elements that recall the golden era of rock while maintaining a contemporary and appealing approach. Above all, the brand must express its musical essence through design, incorporating iconic rock symbols and visual references that capture the raw passion for music.
